Estimate what unanswered calls may represent for your store.

Use your dealership's unanswered appointment-intent calls, average repair order, expected booking rate and expected show rate to create a transparent monthly and annual estimate. No email is required.

The formula

Unanswered appointment-intent calls multiplied by expected booking rate equals possible bookings. Possible bookings multiplied by expected show rate equals possible shown repair orders. Possible shown repair orders multiplied by average repair order equals the monthly opportunity estimate. Multiply by 12 for the annualized estimate.

This is an estimate, not money guaranteed or already lost. Actual results depend on contact rate, capacity, customer choice, parts, declined work and other store conditions.

Use conservative inputs

Count only unanswered calls that appeared to be about booking service.
Use your store's normal customer-pay or blended average repair order.
Use booking and show rates you can defend from your own workflow.